Saturday, November 3, 2012
I love scanning the chain-store ads for new OTC products -- not only because I get asked about them, but because it's always interesting to see what's "NEW!" -- that is, same ingredients in a different form. One of
my favorite marketing devices is when they take an external product and put it in the form of a 'wipe.'
So we have eye-makeup remover wipes, facial cleansing wipes, bum-cleansing wipes, disinfectant wipes, furniture polish wipes, and so on. But "Boogie Wipes" really has to be my favorite one so far. Forget the Kleenex, ladies and gentlemen!! This is the wave of the future!