It's a weird business we're in, this medicine stuff. In my oft-repeated role as a highly-paid cashier, I am tasked with telling people how much their medicine purchase totals up to. In any other retail situation, we approach the cashier with a pretty good idea of how much we're going to pay. In pharmacy-- not so much, because there is usually a 3rd party payer involved who picks up some of the tab -- a lot or a little, thus leaving a lot or a little for us to CO-pay.
People's definition of what a "lot or a little" is can be surprising, to say the least. This week I had a customer fork out $180 for a topical steroid product without batting an eye. Later on I checked someone out with four prescriptions, including some moderately pricey stuff, and his copay was $6.00. "WOW!!" he exclaimed, in all seriousness. "You guys are gonna BREAK me!"
I don't know where people got the idea that all medications should be cheap. (and actually, a lot of them are.) But something that is potentially life-saving, life changing, and keeps you out of the hospital (where $6.00 wouldn't even get you into the parking ramp?) Don't make me feel like some kind of shyster for asking for your payment.
YOU can decide what it's worth to you.