"$25 gift card with transferred Rx" reads the sign at the local Big Chain pharmacy today. So much for encouraging people to fill all their prescriptions at one pharmacy with the hope that all potential dangerous drug interactions can be detected. I'll be bracing myself this week to see prescriptions bounced around like ping-pong balls. And next month, the customer will attempt to call in the refill back to my pharmacy using their Big Chain prescription number, sending me on a wild-goose chase to figure out what the heck they want me to fill for them. Or more likely, they just show up with Big Chain's bottle(s) and look stunned when the technician tells them we've got to call the other pharmacy and it may take a little longer.
It's always been an attractive gimmick and a sign of the economic times, I guess. Our company has already put out the word that we are to decrease waste. The first thing that comes to my mind is the paper, paper, paper -- not the least of which is the stuff we have to cram into each prescription bag that gets thrown away (sometimes on the customer's way out the door).
We also need to start charging a shipping fee for mailing prescriptions. You want the convenience, you need to pay a buck or two. We're often mailing prescriptions that cost less than the packaging material needed to send it, and they are paying pharmacy staff' to chase down credit card numbers and expiry dates.
We'll see what happens. Don't misunderstand, I'm glad I have a job.